Best Book Business Interviews of 2014
We heard from a number of thoughtful and experimental book executives in 2014. Here’s our top 5 interviews from last year.
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Ellen Harvey
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Perseus CMO Rick Joyce on Battling the Homogenization of Books - Perseus Books Group CMO Rick Joyce, like any good marketer, views his role as a communicator of value. Having worked in the music industry during iTunes' 99-cent-song upheaval, Joyce witnessed the devaluation of an entire industry. In order to avoid a similar homogenization in the book industry, Joyce advises fellow publishers to emphasize each book's situational value to the right consumer, at the right time, and on the right channel.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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