Beyond Piracy
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5. Do most publishers you encounter have a plan in place to address digital rights management?
Most publishers do not do a good job of this at all. Most of them treat rights properties as back-office overhead, and the processes they use to deal with them are ad hoc and inefficient.
But, changing and improving is a very disruptive and complex undertaking. Many publishers understand the opportunity and need to change, but are reluctant to devote resources to it. Some take a hear-no-evil, see-no-evil attitude. Very few have fixed this in a good way, but just because it's hard to do. Many end up choosing a part of the problem that's especially worthwhile to solve.
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- People:
- Bill Rosenblatt
- Places:
- STM
- United States
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