Beyond Piracy
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6. What are some mistakes you see publishers make in trying to manage digital rights?
Especially in B-to-C [business-to-consumer], many publishers are on the receiving end of offers from the technology industry, and they sort of look at what vendors are offering and say 'yea' or 'nay,' as opposed to working with the vendors up front on the technology they need. I think that is a mistake.
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- People:
- Bill Rosenblatt
- Places:
- STM
- United States
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