BISG Study Sees Correlation Between E-Book Genre Preference and Device Selection
E-book buyers continue to shift from dedicated e-readers to tablets.
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Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices. For example, those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. Consumers who prefer e- reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.
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- People:
- Angela Bole
- Places:
- New York, New York
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