BISG Study Sees Correlation Between E-Book Genre Preference and Device Selection
The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.
“In the five years that Bowker has been involved with BISG’s Consumer Attitudes Toward E-Book Reading study, we’ve seen e-reading of key fiction genres become mainstream,” said Jo Henry, Director of Bowker Market Research. “As consumers turn from dedicated e-reading devices to tablets, the study will continue to monitor the impact on genres, physical book acquisition, and retailers, and track the evolution of the all-important Power Buyer.”
About Consumer Attitudes Toward E-Book Reading
- People:
- Angela Bole
- Places:
- New York, New York