BISG Study: E-Book Consumers Diversifying Their Format Preferences; Kindle Fire overtakes iPad among ebook consumers
Percentage of consumers exclusively purchasing e-book formats down
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Consumer Attitudes Toward E-Book Reading also reveals that the overall use of multifunction tablets as primary e-reading devices continues to rise, with a corresponding drop in preference for dedicated e-readers. For example, while Amazon's Kindle e-reader is still the most often cited primary device for reading e-books (35 percent), it's down from its August 2011 high of 48 percent. Not all tablets are increasing in use: Apple's iPad decreased slightly from 10 percent in February to nine percent in May. Black-and-white and color versions of the NOOK e-reader are also down, dropping from 17 percent in August 2011 to 13 percent in May 2012.
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