BISG Study: E-Book Consumers Diversifying Their Format Preferences; Kindle Fire overtakes iPad among ebook consumers
Percentage of consumers exclusively purchasing e-book formats down
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Data for Consumer Attitudes Toward E-Book Reading was derived from a nationally representative panel of book consumers (men, women and teens). Each month a new group of respondents complete surveys about their book purchasing behavior for Bowker Market Research. Out of nearly 65,000 possible panelists drawn from the last 18 months, respondents were qualified for the BISG e-book survey by indicating they had either purchased a "digital book or e-book" or owned a dedicated e-reader device (such as Kindle, NOOK, or Sony Reader). This process yielded a survey sample of more than 1,000 e-book consumers.
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