Borders Announces New Web Site
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Borders.com<%2Fa>%20featuring%20discounts%20on%20the%20100,000%20bestselling%20titles,%20multiple%20free%20shipping%20options,%20new%20product%20lines,%20strategic%20partnerships%20that%20complement%20the%20Borders%20brand%20and%20a%20more%20integrated%20social%20media%20experience.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fborders-announces-new-web-site%2F" target="_blank" class="email" data-post-id="4923" type="icon_link">
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- Borders recently unveiled the paid Borders Rewards Plus loyalty program bringing customers more choices, richer benefits and better savings. Borders Rewards Plus members receive free standard shipping on Borders.com orders. In addition to receiving free shipping, Borders Rewards Plus members also receive an additional 10 percent off the purchase price of most items on Borders.com.
- Members of the enhanced free Borders Rewards program enjoy free shipping on orders of $25 or more.
- The company recently announced a partnership with ShopRunner(SM), an online shopping program that offers customers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide variety of today's most popular retailers for $79 annually. Not only can consumers choose from more than 1.9 million books online and other products from Borders, but they can also select from a variety of consumer items, including apparel, beauty products and pet supplies offered by participating retailers. Consumers can sign up for a free, 30-day trial at www.borders.com/shoprunner.
"Ensuring a world-class online shopping experience is at the core of Borders' brand transformation strategy," said Mike Edwards, CEO of Borders, Inc. "We've listened to our customers, discounted tens of thousands of our top online titles, rolled out new product lines and a streamlined, more social online experience. We have to challenge ourselves to keep offering the best customer experience both in store, and on the Web and these changes demonstrate once again that Borders can deliver on the best consumer experience."
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