Borders Announces New Web Site
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Borders.com<%2Fa>%20featuring%20discounts%20on%20the%20100,000%20bestselling%20titles,%20multiple%20free%20shipping%20options,%20new%20product%20lines,%20strategic%20partnerships%20that%20complement%20the%20Borders%20brand%20and%20a%20more%20integrated%20social%20media%20experience.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fborders-announces-new-web-site%2F" target="_blank" class="email" data-post-id="4923" type="icon_link">
Email
Email
0 Comments
Comments
Improved User Experience
Borders has made several changes specifically designed to improve the shopping experience. A partnership with ChoiceStream will enable relevant recommendations for new products that browsing customers might enjoy, and Borders will provide new lists of staff picks and books and products currently in the news. The title detail page for each book lists all the formats in which that book is available, and some books feature a Google Books "preview" that allows them to virtually flip through a few chapters. Further, a partnership with Endeca will deliver the most targeted and relevant content to each customer, based on their actions, as they search and browse the online store.
0 Comments
View Comments
Related Content
Comments