Borders Announces New Web Site
(Press Release) ANN ARBOR, Mich., Nov. 15, 2010 /PRNewswire via COMTEX/ --Borders(R) today announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships that complement the Borders brand and a more integrated social media experience.
Low Prices on Tens of Thousands of Items
According to a study by the National Retail Federation, 44 percent of consumers plan to make some portion of their holiday purchases online. Borders is making it easy for consumers to purchase a great read at a great price, discounting more than 100,000 of its top selling hardcover and paperback fiction and non-fiction titles online. Customers can find many of these titles including George W. Bush's "Decision Points" and "Diary of a Wimpy Kid: The Ugly Truth" by Jeff Kinney and more in Borders' new Holiday Gift Shop. The gift center includes thoughtful recommendations for everyone from the "Gleek," the "Political Superjunkie" and the "Super Mom" to the teenaged "Drama Queen" and the "Mad Men Fan." There's something for everyone at Borders and the retailer is making it both easy and economical for customers to find the perfect holiday gift for the book lover.
Multiple Free Shipping Options
To celebrate the new Borders.com - and to help customers get a jump on their holiday shopping -- Borders is offering free shipping on all orders placed on Borders.com today, Monday, Nov. 15. Borders offers several other ways for customers to enjoy free shipping on their Borders.com orders.
- Borders recently unveiled the paid Borders Rewards Plus loyalty program bringing customers more choices, richer benefits and better savings. Borders Rewards Plus members receive free standard shipping on Borders.com orders. In addition to receiving free shipping, Borders Rewards Plus members also receive an additional 10 percent off the purchase price of most items on Borders.com.
- Members of the enhanced free Borders Rewards program enjoy free shipping on orders of $25 or more.
- The company recently announced a partnership with ShopRunner(SM), an online shopping program that offers customers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide variety of today's most popular retailers for $79 annually. Not only can consumers choose from more than 1.9 million books online and other products from Borders, but they can also select from a variety of consumer items, including apparel, beauty products and pet supplies offered by participating retailers. Consumers can sign up for a free, 30-day trial at www.borders.com/shoprunner.
"Ensuring a world-class online shopping experience is at the core of Borders' brand transformation strategy," said Mike Edwards, CEO of Borders, Inc. "We've listened to our customers, discounted tens of thousands of our top online titles, rolled out new product lines and a streamlined, more social online experience. We have to challenge ourselves to keep offering the best customer experience both in store, and on the Web and these changes demonstrate once again that Borders can deliver on the best consumer experience."
Additional New Products and Services