U.K. Indie Launches Hybrid App, Garners Industry Acclaim
Caffeine Nights' app aims to be a destination, not just an online bookstore. In addition to being an ereader and ecommerce app, the platform features audio and video elements, such as podcasts and interviews, reviews, and deals, in order to generate interest in and keep users inside the app. To stay competitive, Caffeine Nights offers a digital copy of every book bought in print. "We don't believe in making people pay for the same content twice; it's just ludicrous and I can't wrap my head around it at all," says Laws. In an effort to keep readers engaged, Caffeine Nights also sends out free and discounted exclusives in its Sleepless Saturday newsletter promotion every week, chosen by their own authors and including the works of Stephen King, James Patterson, and others.