U.K. Indie Launches Hybrid App, Garners Industry Acclaim
Crime publisher Caffeine Nights has made its branded app a destination by focusing on content and featuring competitor titles.
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Ultimately, Caffeine Nights aims to gather enough data about the readers and their habits to continue engaging them on a personal basis in the future. "All the analytics will come back to us via the developers and we have specialists who deal with those analytics," Laws explains.
"It's all about trying to make life easier for the reader. Making the decision process that bit easier," says Laws. "We're a small and decent company. I wouldn't put my hand up and say these are all original ideas, but they're ideas we're bringing together, which makes them kind of unique in that sense."
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Alex Hosenball
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