U.K. Indie Launches Hybrid App, Garners Industry Acclaim
Crime publisher Caffeine Nights has made its branded app a destination by focusing on content and featuring competitor titles.
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So far the multi-angle approach is working. The independent publisher has been shortlisted in The Bookseller Industry Awards for Digital Strategy of the Year, standing up against major publishers also up for the nod, including Faber & Faber, Hachette U.K., and HarperCollins.
Perhaps Laws' most bold move remains the decision to sell other publishers' products in the app, from smaller houses to the Big Five. "We want to present a much broader picture than just our name and brand, because it's important to bring people into the app and keep them coming back," says Laws, "you have to engage the reader."
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Alex Hosenball
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