Can Infobase Successfully Usher the World Almanac Into the Digital Age? President Mark McDonnell discusses purchasing the iconic brand at a challenging time for reference publishers.
Despite this outlook, last month New York-based educational media company Infobase Publishing purchased the World Almanac imprint from Pleasantville, N.Y.-based Reader's Digest Association. Infobase President Mark McDonnell is confident and optimistic about his company's latest acquisition, noting that he not only expects to continue publishing the chunky reference books, but expanding the World Almanac offerings both digitally and in print. He recently elaborated on his plans for the brand to Book Business Extra: