Can Infobase Successfully Usher the World Almanac Into the Digital Age? President Mark McDonnell discusses purchasing the iconic brand at a challenging time for reference publishers.
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Extra: When will World Almanac's digital products debut?
McDonnell: … ["The World Almanac" and "Book of Facts"] will be available as e-books before the end of the year. We'll be working on making them available as either standalone databases or in conjunction with other of our products, probably within the first six months of 2010.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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