Can Infobase Successfully Usher the World Almanac Into the Digital Age? President Mark McDonnell discusses purchasing the iconic brand at a challenging time for reference publishers.
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... [Purchasing the brand] made a lot of sense for us, because, obviously, World Almanac is a great name in reference publishing, and we're also a great name in reference publishing. … It's a better home for the World Almanac than where it was before. ... It had been on the market, so we knew about it. ... We were always wondering what they were going to do with it … . When it came available, we stepped up to the plate and did the purchase.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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