Can Infobase Successfully Usher the World Almanac Into the Digital Age? President Mark McDonnell discusses purchasing the iconic brand at a challenging time for reference publishers.
Extra: What are your plans for the future of the World Almanac brand?
McDonnell: ... The World Almanac brand is one of the best-known brands in reference publishing. We'll try to take advantage of that, and we'll continue to publish ["The World Almanac" and "Book of Facts"]. We'll probably be adding more products under the brand, and they'll be both print and electronic. ... I think it'll be in the general-curriculum areas. "The World Almanac" and "Book of Facts" cover areas like literature and science and history, and I see a definite opportunity to use the name and to publish more products under the name.