Can Schiffer's Minimum Advertised Pricing Solve Publishers', Authors' and Retailers' Woes?
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Brian Howard
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We see that a lot of the massive discounting that is involved in the current book publishing and book sales marketplace is truly a race to the bottom. Everybody’s trying to cut cost, but they’re also cutting the quality out and they’re cutting the longevity of the industry in its current form.
Extra: Can you share any results?
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Brian Howard
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