Can Schiffer's Minimum Advertised Pricing Solve Publishers', Authors' and Retailers' Woes?
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Brian Howard
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Schiffer: Our customers are very happy; our authors are very happy with it. We have many major museums, many major bookstores, independent or otherwise, that have signed the policy form and are adhering to the policy terms. It’s been a very positive thing for us so far. We don’t put all of our books into this imprint. We publish about 300 new books a year, so it’s only a small selection of titles that really fit this type of model in the current world.
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Brian Howard
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