Can Schiffer's Minimum Advertised Pricing Solve Publishers', Authors' and Retailers' Woes?
We don’t have a specific criteria that the book has to meet certain standards to be a part of it, or certain exclusions. It’s something that’s handled on a case-by-case basis.
Extra: Have you lost any distributors as a result?
Schiffer: We haven’t lost any distributors, but there are several who are not participating, so they are open to any of our other nearly 4,500 titles that we have in print, but the LTD titles would just not be open to them. But I don’t know of any of our customers or trading partners who have gone a separate way from us because of the creation of this imprint. There are several that believe in it and are participating in it and find it to be a very positive thing, because it allows them to choose what their final sales price is, and not compete in an unequal world of advertising. This policy has only to do with the advertising. It has nothing to do with the final sales price of the book.