Chronicle Brings Its Books to Life with Promotional Video: A Q&A with Children's Books Marketing Manager Pete Bohan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Extra: What content is essential to these videos?
Bohan: ... We're trying to create pieces that don't necessarily tell the story of the book or the author, even, really. We want to get people interested ... [and] wondering what the book is about. ... We're not looking for a straight retelling of the book. The author is kind of secondary to us. Obviously, if it's a really big name, that has an effect. But we don't really make that a topic of the video. I know a lot of publishers … do that and for publicity purposes, author interviews can be really helpful. But for marketing purposes, I think, we want people to want to find out more about the book. ...
0 Comments
View Comments
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments