Could You Handle an Overnight Best-seller? Epicenter Press’ Kent Sturgis talks about how his small press tackled the instant, overwhelming demand for the only Sarah Palin biography.
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In a couple of days, we did 40,000—30,000 and then 10,000—digitally through Lightning Source. They were preparing them by Friday evening, and they were printing them all over the weekend. They shipped 34,000 on Tuesday. The orders continued to come in during the week. We [then] did … another … 6,000 and [then] 5,000. Yesterday, we just ordered our first offset supply. When those copies come in, we’ll have a total of 86,000 [in the first week].
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Peter Beisser
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