Could You Handle an Overnight Best-seller? Epicenter Press’ Kent Sturgis talks about how his small press tackled the instant, overwhelming demand for the only Sarah Palin biography.
Extra: What were the advantages of partnering with Tyndale?
Sturgis: … Tyndale has the financial wherewithal to print 250,000 books and hit the market hard. We could not do that. Our arrangement with Tyndale also reduces our … risk.
Extra: What advice would you give to other publishers who may see unexpected demand for a title?
Sturgis: … I think we’ve been a little bit slow to respond to the new means of Internet marketing, such as blogs. … If you’re going to anticipate something overnight like this, it would behoove publishers to have a knowledge of these things in case they need to be used. They should also look at their publishing agreements. What if I sell 200,000 copies of a title? What are the various sub rights? Is this contract going to work? Ours is working quite well, but I think I will tweak it a bit in the future.
- Companies:
- Lightning Source Inc.