Danger Lurks Offshore for American Printers
With global competition heating up, U.S.-based companies must decide if partnering up with foreign printers is the key to holding onto current customers.
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Chris Bauer
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“If you are handling the direct mail services, fulfillment, design, data management and, yes, even printing for a client, it becomes very undesirable for that customer to leave or go elsewhere for their printing,” Naselli says. “In fact, print is then another project component; no longer a commodity to be sourced to the lowest bidder.”
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