Danger Lurks Offshore for American Printers
With global competition heating up, U.S.-based companies must decide if partnering up with foreign printers is the key to holding onto current customers.
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Chris Bauer
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“We wouldn’t have any work if things were bought strictly on price,” Nason says. “But we have taken steps to reinvent ourselves and rely more on single-color
customers to support our workload.”
This tact has allowed Worzalla to experience a 20 percent sales increase over last year, rebounding to more than $53 million in revenues. The company is in the process of adding three new presses, and it is visiting the idea of having an Asian partner.
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