A question that may arise is: If Amazon is being "forced" to change its pricing by collusion between Apple and a group of publishers to fix prices, why isn't Amazon filing a suit? Is the publishers' e-book pricing simply a matter of free market trade?
"While publishers were likely to be 'concerned' at the law suit-'it's another force ranging against them, and another example where they look like they are against rather than for the consumer'-The Bookseller's deputy editor Philip Jones said there was 'no smoking gun' in the evidence," according to an article published Thursday morning on the Guardian.co.uk. "'There are lots of accusations of collusion and conspiracy, rather like a John Grisham novel, but I couldn't find a single instance where they had proof, or even hinted that they had proof,' he said."