E-Books by the Numbers: E-Readers - A Tale of Two Forecasts
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iPads and E-book Reading
In a recent Comscore study, consumers were asked which features and activities they most likely would use if they owned an iPad. More than a third (37 percent) of respondents said they were "likely" or "very likely" to read books on the device, 9 percent more than those who would be "unlikely" or "very unlikely" to do so.
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