E-Books by the Numbers: E-Readers - A Tale of Two Forecasts
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The results also suggested iOwners (iPhone or iPod Touch owners) are more receptive to purchasing digital content than non-iOwners: 50 percent of iOwners who also own e- readers said they spent at least $60 on e-books in the past three months, versus 24 percent of non-iOwners.
Kindles Don't Kindle
College Students' Interest
Remember last fall when Amazon launched a pilot program with seven universities, where select students test-drove the Kindle e-reader? Many anticipated the device would alleviate the burden of lugging heavy textbooks around campus.
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