Our cover story, “The Metadata Millennium” should serve as a crash course on how the metadata ecosystem functions and its most crucial components. The author of this definitive piece is Bill Kasdorf, general editor of The Columbia Guide to Digital Publishing and vice president and principal consultant for Apex Content Solutions. Kasdorf explains his purpose in penning such a comprehensive work: “It’s important to see how rich and powerful metadata can be, but people often get a deer-in-the-headlights reaction when the topic comes up: They see how important it is but have a hard time figuring out what to do about it. I hope my article will help people to see how rich a resource the metadata landscape is today -- and how much it can make their work easier, rather than complicating it.”
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.