The Information Age has engendered an accelerated global marketplace and metadata is one of the tools that will allow us to keep pace. If done right, implementing metadata will enhance and automate processes that used to require the cost of human labor. Yet few other business tactics in the book industry require the degree of industry-wide coordination that the adoption of metadata strategies does. That’s why we put a lot of emphasis on metadata standards, which serve as a common global language for doing book business in the modern era.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.