Focus On: STM: Keeping Dr. Google Away
Elsevier's ClinicalKey search service is designed to tailor content to physicians' day-to-day workflows.
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Beyond semantic search, other tools are built in with an eye to how doctors actually conduct their day-to-day business. Elsevier's research found, for instance, that 20 percent of the research done on ClinicalKey and products like it (such as Wolters-Kluwer's UpToDate, see p. 29) is undertaken for presentations. As a result, Elsevier allows researchers to easily discover images and put them directly into powerpoint format with caption and rights information included. "This has been wildly received by our physicians," Donohue says. "If you can't find the image you want in the Elsevier database, it probably doesn't exist."
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- Companies:
- Elsevier
- Wolters Kluwer
James Sturdivant
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