Focus On: STM: Keeping Dr. Google Away
ClinicalKey is also not expected to drive book sales or journal subscriptions, though it could help facilitate such sales if physicians find themselves often using content from a particular publication. That said, there are some core publications (such as "Braunwald's Heart Disease," the "bible" of cardiology) which Donohue says doctors appreciate having both on the shelf (or on an e-reader) and in ClinicalKey. "The use case is different" on different platforms, he notes. "When we built it we thought journals use would be the highest [source used] by far. But what's happened is, especially in the surgical specialties … the book content has become really preeminent," because surgeons are able to do quick reviews and access multimedia content related to established procedures.
- Companies:
- Elsevier
- Wolters Kluwer