EndPlay Launches Next Generation Content Management, Engagement and Monetization Platform
• Customizable dashboards with insights to analytics, activity feeds and content management modules to control specific business needs and increase efficiency and user engagement
"We continue to rely on the EndPlay Platform to power our digital media strategy across Web and mobile channels, letting users access our content wherever and whenever they want to," said Robb Richter, Senior Vice President, New Media for LIN Media, an EndPlay client since 2008. "We are excited about leveraging EndPlay's new product release to help us further increase efficiency and audience engagement."
EndPlay is releasing a three-tiered product strategy designed to support the needs of companies of any size. EndPlay Plus™, the initial tier of the next generation EndPlay Platform, is available today, with the EndPlay Pro™ and EndPlay Enterprise™ tiers becoming available later this year. Unique to the content management space, EndPlay's three-tiered product strategy is designed to support the needs of companies at all stages of growth, whether a single blogger, an online retailer, or a global consumer package goods (CPG) or media company.
As part of its new Platform offering, EndPlay is also making available packaged solutions for industry verticals:
• The EndPlay Media Suite™ features individual packages for Broadcasters, Online Publishers, and Media Conglomerates
• The EndPlay Commerce Suite™ includes solutions that address the needs of CPG Brands and Retailers
• Packages were built to cater to the demands of each business segment, with targeted features that help propel their content strategy and achieve their business goals
The next generation EndPlay Platform is further customizable through extended add-ons, currently available for video live streaming and live capture, custom search, analytics and ad server integration, international commerce, and online transaction support, among other options.
EndPlay is a leading provider of SaaS Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform provides a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their content management solution against the complexities facing all brands in the era of Big Data and Quantum Content.