'Fang' Is a Book Character. And Even He Has a Blog
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Book Concepts in a Hands-on Environment
It is not only authors and movie executives who focus on cross-media strategies. In the realm of nonfiction, Chicago-based Dearborn Trade Publishing, part of The Washington Post Co., is tapping customizable Web-based tools to try and "bring concepts in the book to life," says Eileen Johnson, vice president of business development at Dearborn.
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