'Fang' Is a Book Character. And Even He Has a Blog
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Cross-Media for "Maximum" Success
James Patterson, the best-selling author known for his string of books featuring detective/psychologist Alex Cross in "Along Came a Spider" and "Kiss the Girls," is using his own money for a cross-media strategy to promote his latest book series "Maximum Ride." The young-adult trilogy—with one book already out and the second expected on the market next year—is about six genetically-engineered kids that have wings and can fly around the country.
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