'Fang' Is a Book Character. And Even He Has a Blog
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But the feature film is only part of his cross-media strategy. Patterson hired his former colleague Steve Bowen as a consultant to launch the initiative. The two previously worked together in the advertising world at J. Walter Thompson in New York in the '90s; Patterson was chairman, and Bowen was president. Bowen has now put together what he describes as a "virtual team," including a small ad agency, a public relations firm and a Web designer, among others. "He really believes that books need to compete with all other forms of entertainment," Bowen says.
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