'Fang' Is a Book Character. And Even He Has a Blog
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The virtual team put together a mix of radio, print and television advertising all tagged with the Web site's URL, MaximumRide.com. "What we set out to do was create a parallel universe where kids would be attracted by the story," Bowen says. On the Web site, one of the characters, Fang, even writes a Web log, or blog. Bowen says that this blog adds to character and plot development, and will help to keep readers interested in the story until the next book is released.
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