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To better adapt to digital technology, publishers need to use the technology, said Wikert—get the Kindle, an iPhone, and get to know these devices and the opportunities they present. “Publishers have to find different ways to provide value to their customers,” he said.
The latest estimates, according to the panelists, suggest that: Amazon has sold about a half-million Kindles; there have been more than 1 million downloads of the Stanza application for the iPhone; and Sony has reported that it has sold more than 300,000 of its Readers.
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Noelle Skodzinski
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