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Also, e-readers will quickly begin to drop in price, he suggested: “In China, you will see e-book devices for $199 or less within the next 12 months.”
With print production and distribution costs continually escalating and major flaws in some of publishing’s core business processes, publishers have to continue to seek better ways of doing things—whether by reducing or eliminating returns (check out “The Point of No Returns” feature on page 24); developing better inventory management processes; streamlining trading-partner communication (see Michael Healy’s special “Guest Columnist” column on page 28); or tapping the growing market for digital content.
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Noelle Skodzinski
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