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“It’s moving very rapidly,” said Wilcox. “Within the next 12 to 18 months, 2 [percent] to 3 percent of American households will own a dedicated e-reader.” He projected that in 4 to 5 years, the market will “see … certainly double-digit market penetration.”
Wilcox anticipates that in the next 18 months or so, e-book sales will comprise 6 percent to 8 percent of book sales.
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Noelle Skodzinski
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