Getting the Word Out About Audiobooks: AAP Prepares Latest Public Awareness Campaign for BookExpo Launch
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Book Business Extra: How long has the new campaign been in development? How was the idea formed to promote audiobooks?
Tina Jordan: The campaign has been in development for a little over a year. With all that is happening in the digital arena [and with] the popularity of audiobooks steadily on the rise, creating a public awareness campaign of the love of books in alternative formats is timely. The excitement we’ve experienced with teachers, librarians and booksellers surrounding Get Caught Reading … provided a perfect launchpad for a new brand extension. … It’s really a labor of love. Our committee members volunteer—it’s based on a lot of volunteer time on a shoestring budget. We’re really excited about [the campaign’s] launch. …
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- Association of American Publishers
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