Getting the Word Out About Audiobooks: AAP Prepares Latest Public Awareness Campaign for BookExpo Launch
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Extra: What plans do you have to promote the campaign?
Jordan: The campaign [will mirror] the Get Caught Reading campaign with posters of authors “getting caught listening” to their favorite audiobooks. [These posters are] for book lovers to utilize at book events, fairs, etc. … On the Web site (www.GetCaughtReading.org/listening), we have select authors who share their thoughts on their love of audiobooks …. We also provide ways in which teachers can utilize audiobooks as a learning tool in the classroom.
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- Association of American Publishers
Peter Beisser
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