Getting the Word Out About Audiobooks: AAP Prepares Latest Public Awareness Campaign for BookExpo Launch
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Extra: Which celebrities do you have on board so far?
Jordan: It’s important to provide a variety of talent to such campaigns, so it appeals to readers and nonreaders alike. That’s why we are extremely pleased [about] the selection of talent we’ve enlisted for the launch, inclusive of literary [authors], commercial authors, animated characters and celebrities. I mean, where can you find a place or a campaign that enlists such a wide range of talent the likes of Frank McCourt and LL Cool J in the same sentence? … Lisa Scottoline, Dr. Seuss’ Horton, Jackie Collins, Pearl Cleage, Brad Meltzer, Chelsea Handler, Marci Shimoff and Valerie Bertinelli have [also] enlisted their support in just the first year. …
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- Association of American Publishers
Peter Beisser
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