Getting the Word Out About Audiobooks: AAP Prepares Latest Public Awareness Campaign for BookExpo Launch
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After helping to promote literacy for the past nine years with its Get Caught Reading public awareness campaign, the Association of American Publishers (AAP) is at it once more—except this time its spotlight is focused on audiobooks.
Get Caught Listening is scheduled to launch at BookExpo America next week. A series of full-color posters and pre-recorded, audio public service announcements (PSAs) featuring several celebrities are set to showcase who has been “caught” listening to their favorite books.
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- Association of American Publishers
Peter Beisser
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