Digital Directions: The Google Settlement
Glimpses of the new world order.
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At present, Google’s role is more akin to a distributor than a publisher, per se, and clearly represents more of a competitive threat to distributors than to publishers. However, in the case of YouTube and Knol, Google also acts as the facilitator to the creation of original content.
The overriding objective of any shareholder-owned company is the maximization of shareholder value, which in Google’s case is primarily derived by maximizing media-based revenue streams.
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Andrew Brenneman
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