Digital Directions: The Google Settlement
Glimpses of the new world order.
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That’s how YouTube works. Anyone can upload a copyright-protected video to YouTube, a Google service, and the content will remain until the rights holder complains and the content is removed. YouTube is employing ever-effective policing software to automatically identify copyright infringement, but as a matter of policy, the onus remains with the rights holder to alert the service of the infringement. YouTube is not on the hook for enforcement. Viacom has taken issue with this practice, in protracted and ongoing litigation.
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Andrew Brenneman
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