Digital Directions: The Google Settlement
Glimpses of the new world order.
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One definition of a media company is an organization that obtains or facilitates the creation of content for which there is an audience and monetizes the delivery of that content via advertising or content sales. Google now fully qualifies. Its content offerings consist of both software-generated indexes (not unlike data and analytic feeds to financial services) as well as editorial/creative content. Google’s revenue includes both advertising and content sales.
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Andrew Brenneman
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