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Costs, however, don't prevent piracy altogether. "[Piracy] is always going to be a problem. I just don't see the problem being so large that publishers can't manage it and continue to make a profit," Dick says.
A Measure of Protection
Marcus Leaver, executive vice president and chief operating officer of Sterling Publishing Co.—part of Barnes & Noble Inc., headquartered in New York—also downplays the risk of piracy from sourcing offshore. "There are dishonest people in the U.S. also," he says. "It's an issue, but not huge—not like in the music business." He says it's important that publishers closely co-operate with printers and use up-to-date technology to fight piracy.
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