Digital Directions: Google’s eBookstore: A Rising Tide
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Discovery-to-Sale Model
Google eBookstore may, however, have a tough time eroding Kindle's customer base. The Kindle crowd is a loyal lot. Few Kindle users—or anyone else—would prefer the Google eBookstore buying experience. It is consistent with Google's minimalist design approach, yet seems an oddly primitive e-commerce experience. However, while Google eBookstore may never be able to provide as complete an e-commerce platform as Amazon, it will most efficiently convert the process of discovery (search) to sale. And that may serve to bring in new customers to the world of e-books.
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- Companies:
- Adobe
- Amazon.com
- People:
- P.T. Barnum
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