Digital Directions: Google’s eBookstore: A Rising Tide
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Rather than poaching Kindle customers, eBookstore will support a somewhat different customer scenario. A customer initiates a Kindle purchase by interacting with Amazon.com or within a Kindle application—they already know they are interested in books. However, an eBookstore purchase often may be initiated in the course of a general Web search—with the searcher not necessarily looking to purchase an e-book. Therefore, eBookstore has the promise not so much of stealing Kindle's slice of the pie, but of increasing the size of the pie.
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- Companies:
- Adobe
- Amazon.com
- People:
- P.T. Barnum
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